June 3, 2011
This Sunday Lion Nathan will launch the first installment in a new strategic direction for the Hahn brand, when it unveils its latest TVC for Hahn Super Dry, created by Publicis Mojo Sydney.
The ‘Pioneering Beering’ platform and the new TVC is Mojo’s first work on Hahn since being awarded the business in November.
Ralph Simpson, Brand Director Premium, said the new direction speaks to Hahn’s commitment to innovation and relentless improvement in brewing.
“Hahn is well known for its quality beers, and Mojo has taken a refreshingly honest approach to the beginning of a new strategic story that reflects these credentials,” he said.
The first execution for ‘Pioneering Beering’ takes the form of a 60-second spot, shot by Emmy-winning director Tom Kuntz. It depicts a hyper-stylised Hahn Super Dry brewery where the ‘superness’ – represented by a series of unorthodox influences – is infused and brewed into the beer at every stage of its creation.
“We’re really excited about Pioneering Beering as a long term strategic idea for the brand,” said Mojo ECD Micah Walker. “We’re happy with what we’ve been able to do with Hahn Super Dry, and we’re excited about building on Pioneering Beering for the future.”
For further information please contact:
02 9290 6645 / 0402 260 540
Agency: Publicis Mojo Sydney