The Complete Dairy partners with Carlton Football Club as official recovery partner
1 February 2018: - Carlton Football Club is pleased to announce high protein milk brand The Complete Dairy as its official recovery partner of the Club’s AFL and AFLW programs.
The Complete Dairy, which is owned and made in Australia by Lion Dairy & Drinks, is an all-natural, high protein, lower lactose milk*. Using a filtration process which naturally increases the protein and decreases lactose levels, The Complete Dairy offers high protein milk in both full cream and light milk varieties.
The Complete Dairy also partners with the Australian Institute of Sport and is stocked in both Coles and Woolworths supermarkets in Victoria, New South Wales and South Australia and Local Independent stores in South Australia.
Pictured above are star players Darcy Vescio and Patrick Cripps celebrating the partnership of The Complete Dairy, a naturally High Protein white milk and the Official Recovery drink for the Carlton Football Club for the 2018 season
Carlton CEO Cain Liddle welcomed The Complete Dairy as a gold partner.
“We thank The Complete Dairy for its support of both our men’s and women’s football program to assist our players in their recovery,” Liddle said.
“With protein and calcium, The Complete Dairy milk is fantastic for athletes as it builds and repairs muscle and body tissue, while maintaining strong bones which will benefit our players’ recovery regimes as part of their balanced diets following their training and match commitments.”
Darryn Wallace, Director of Marketing & Innovation at Lion Dairy & Drinks, said it was a perfect partnership.
“We are really excited to be joining the Carlton Football Club family and partnering the men’s and women's football teams especially given the recovery benefits of our unique naturally-filtered high protein milk,” he said.
“The Complete Dairy is ideal for elite athletes and also for everyone looking for a naturally high-protein milk.”
AFL and AFLW players will be enjoying The Complete Dairy products following their respective training sessions and post-match throughout the season.
*The Complete Dairy Milk contains 70% more protein and 25% less lactose compared to regular full cream milk with 3.4% protein and 4.4% lactose.
For more information:
External Relations Director, Lion Dairy & Drinks
Phone: +61 437 306 437
External Relations Manager, Lion Dairy & Drinks
Phone: +61 419255 118